Factors Influencing The Alignment of IS and Marketing. - Val A. Hooper; Sid Huff; Peter C. Thirkell (ACIS, 2004)

Assessing the Alignment Between IT/IS and Marketing: An Exploratory Study. - Val A. Hooper; Sid L. Huff; Peter C. Thirkell (PACIS, 2004)

IS-Marketing Alignment: Its Impacts on Marketing Performance and on Business Performance. - Val A. Hooper; Sid L. Huff; Peter C. Thirkell (ECIS, 2007)

Determination of the Alignment between Information Systems and Marketing. - Val A. Hooper; Sid L. Huff; Peter C. Thirkell (PACIS, 2007)

The impact of IS-marketing alignment on marketing performance and business performance. - Val A. Hooper; Sid L. Huff; Peter C. Thirkell (Data Base, 2010)