Search advertising using web relevance feedback. - Andrei Z. Broder; Peter Ciccolo; Marcus Fontoura; Evgeniy Gabrilovich; Vanja Josifovski; Lance Riedel (CIKM, 2008)

Optimizing relevance and revenue in ad search: a query substitution approach. - Filip Radlinski; Andrei Z. Broder; Peter Ciccolo; Evgeniy Gabrilovich; Vanja Josifovski; Lance Riedel (SIGIR, 2008)

Online expansion of rare queries for sponsored search. - Andrei Z. Broder; Peter Ciccolo; Evgeniy Gabrilovich; Vanja Josifovski; Donald Metzler; Lance Riedel; Jeffrey Yuan (WWW, 2009)

Learning to target: what works for behavioral targeting. - Sandeep Pandey; Mohamed Aly 002; Abraham Bagherjeiran; Andrew O. Hatch; Peter Ciccolo; Adwait Ratnaparkhi; Martin Zinkevich (CIKM, 2011)