Optimal Internet Media Selection. - Peter J. Danaher; Janghyuk Lee; Laoucine Kerbache (Mark. Sci., 2010)

Practice Prize Paper - Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways. - Peter J. Danaher; John H. Roberts; Ken Roberts; Alan Simpson (Mark. Sci., 2011)

Modeling Multivariate Distributions Using Copulas: Applications in Marketing. - Peter J. Danaher; Michael S. Smith (Mark. Sci., 2011)

Rejoinder - Estimation Issues for Copulas Applied to Marketing Data. - Peter J. Danaher; Michael S. Smith (Mark. Sci., 2011)

The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services. - Raghuram Iyengar; Kamel Jedidi; Skander Essegaier; Peter J. Danaher (Mark. Sci., 2011)

Practice Prize Paper - Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia. - Ken Roberts; John H. Roberts; Peter J. Danaher; Rohan Raghavan (Mark. Sci., 2015)