The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands. - Peter C. Verhoef; Penny N. Spring; Janny C. Hoekstra; Peter S. H. Leeflang (Decis. Support Syst., 2003)

Search Engine Advertising Effectiveness in a Multimedia Campaign. - German Zenetti; Tammo H. A. Bijmolt; Peter S. H. Leeflang; Daniel Klapper (Int. J. Electron. Commer., 2014)

Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations. - Lisette de Vries; Alessandro M. Peluso; Simona Romani; Peter S. H. Leeflang; Alberto Marcati (Comput. Hum. Behav., 2017)