Can Brotherhood Be Sold Like Soap...Online? An Online Social Marketing and Advocacy Pilot Study Synopsis. - Brian Cugelman; Mike Thelwall; Phil Dawes (PERSUASIVE, 2007)

Website Credibility, Active Trust and Behavioural Intent. - Brian Cugelman; Mike Thelwall; Phil Dawes (PERSUASIVE, 2008)

Communication-based influence components model. - Brian Cugelman; Mike Thelwall; Phil Dawes (PERSUASIVE, 2009)

The Dimensions of Web Site Credibility and Their Relation to Active Trust and Behavioural Impact. - Brian Cugelman; Mike Thelwall; Phil Dawes (Commun. Assoc. Inf. Syst., 2009)