Analysing the effects of mobile advertising on consumers' memory. - Philipp Reichhart (Int. J. Electron. Bus., 2012)

A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products. - Philipp Reichhart; Christian Pescher; Martin Spann (Electron. Mark., 2013)

Identifying factors influencing the customers purchase behaviour due to location-based promotions. - Philipp Reichhart (Int. J. Mob. Commun., 2014)

Smart energy for Robinson Crusoe: an empirical analysis of the adoption of IS-enhanced electricity storage systems. - Benedikt Römer; Philipp Reichhart; Arnold Picot (Electron. Mark., 2015)

Location-Based Advertising and Contextual Mobile Targeting. - Dominik Molitor; Philipp Reichhart; Martin Spann (ICIS, 2016)

Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting. - Dominik Molitor; Martin Spann; Anindya Ghose; Philipp Reichhart (ICIS, 2018)

Factors influencing the forwarding behaviour of mobile phone users in the context of mobile advertising in Europe. - Vesela Tyufekchieva; Philipp Reichhart (Int. J. Mob. Commun., 2018)

The Interplay of Retargeting and Location Revisits in Location-Based Advertising. - Dominik Molitor; Peter Pal Zubcsek; Martin Spann; Philipp Reichhart (ICIS, 2019)

Effectiveness of Location-Based Advertising and the Impact of Interface Design. - Dominik Molitor; Martin Spann; Anindya Ghose; Philipp Reichhart (J. Manag. Inf. Syst., 2020)

Mobile Push vs. Pull Targeting and Geo-Conquesting. - Dominik Molitor; Martin Spann; Anindya Ghose; Philipp Reichhart (Inf. Syst. Res., 2025)