The Influence of Facebook Marketing Using Gamification on Consumers Purchase Intention. - Phumsiri Poolperm; Mathupayas Thongmak (AMCIS, 2021)

Opt in or out? A gamified ad on YouTube: The Role of Gamification and Psychological Reactance. - Tien Wang; Nusaba Ounsanee; Phumsiri Poolperm (PACIS, 2022)