Evaluating the role of gamification and flow in e-consumers: millennials versus generation X. - Alejandro García-Jurado; Pilar Castro-González; Mercedes Torres-Jiménez; Antonio L. Leal-Rodríguez (Kybernetes, 2019)

Does gamification engage users in online shopping? - Alejandro García-Jurado; Mercedes Torres-Jiménez; Antonio L. Leal-Rodríguez; Pilar Castro-González (Electron. Commer. Res. Appl., 2021)