Measuring promotional video performance through eye-tracking and cognitive evaluation: A Fermatean fuzzy decision analytics approach. - Galip Cihan Yalçin; Abdullah Balli; Karahan Kara; Gülcan Isik; Vladimir Simic; Dragan Pamucar; Mustafa Polat; Pinar Aytekin; Esra Serdar Tekeli (Eng. Appl. Artif. Intell., 2026)