Segment-based mass customization: an exploration of a new conceptual marketing framework. - Pingjun Jiang (Internet Res., 2000)

A model of price search behavior in electronic marketplace. - Pingjun Jiang (Internet Res., 2002)

Adopting mobile internet: a demographic and usage perspective. - Pingjun Jiang (Int. J. Electron. Bus., 2008)

An empirical comparison of market efficiency: Electronic marketplaces vs. traditional retail formats. - Pingjun Jiang; Siva K. Balasubramanian (Electron. Commer. Res. Appl., 2014)

An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior. - Pingjun Jiang; David B. Jones (Int. J. E Bus. Res., 2014)

Understanding the efficiency of keywords in search engine marketing - a comparison study using data envelopment analysis. - Pingjun Jiang (Int. J. Electron. Bus., 2018)