Display advertising impact: search lift and social influence. - Panagiotis Papadimitriou 002; Hector Garcia-Molina; Prabhakar Krishnamurthy; Randall A. Lewis; David H. Reiley (KDD, 2011)

Sponsored Search Auctions with Rich Ads. - Ruggiero Cavallo; Prabhakar Krishnamurthy; Maxim Sviridenko; Christopher A. Wilkens (WWW, 2017)