When Not All Conflict Is Bad: Manufacturing-Marketing Conflict and Strategic Incentive Design. - Sridhar Balasubramanian; Pradeep Bhardwaj (Manag. Sci., 2004)

Buyer-Initiated vs. Seller-Initiated Information Revelation. - Pradeep Bhardwaj; Yuxin Chen 004; David Godes (Manag. Sci., 2008)

Detailing vs. Direct-to-Consumer Advertising in the Prescription Pharmaceutical Industry. - Ram Bala; Pradeep Bhardwaj (Manag. Sci., 2010)

Cooperation in Games with Forgetfulness. - Raphael Thomadsen; Pradeep Bhardwaj (Manag. Sci., 2011)

Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability. - Ram Bala; Pradeep Bhardwaj; Yuxin Chen 004 (Mark. Sci., 2013)

Strategic Revenue Sharing with Daily Deal Sites: A Competitive Analysis. - Pradeep Bhardwaj; S. Sajeesh (Decis. Sci., 2017)

Pharmaceutical Product Recalls: Category Effects and Competitor Response. - Ram Bala; Pradeep Bhardwaj; Pradeep K. Chintagunta (Mark. Sci., 2017)

Whitelisting versus advertising-recovery: Strategies to overcome advertising blocking by consumers. - Ashutosh Singh; S. Sajeesh; Pradeep Bhardwaj (Eur. J. Oper. Res., 2024)