Measuring the effects of new brand introduction on inter-brand strategic interaction. - Pradeep K. Chintagunta (Eur. J. Oper. Res., 1999)

Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior. - Pradeep K. Chintagunta; André Bonfrer; Inseong Song (Manag. Sci., 2002)

Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models. - Pradeep Chintagunta; Jean-Pierre Dubé; Khim Yong Goh (Manag. Sci., 2005)

Measuring Cross-Category Price Effects with Aggregate Store Data. - Inseong Song; Pradeep K. Chintagunta (Manag. Sci., 2006)

Research Note - Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands. - R. Venkatesh 004; Pradeep Chintagunta; Vijay Mahajan (Manag. Sci., 2006)

Research Note - A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels. - Junhong Chu; Pradeep Chintagunta; Javier Cebollada (Mark. Sci., 2008)

Advertising strategies in a franchise system. - Simon-Pierre Sigué; Pradeep Chintagunta (Eur. J. Oper. Res., 2009)

Quantifying the Economic Value of Warranties in the U.S. Server Market. - Junhong Chu; Pradeep Chintagunta (Mark. Sci., 2009)

The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. - Pradeep K. Chintagunta; Shyam Gopinath; Sriram Venkataraman (Mark. Sci., 2010)

Tipping and Concentration in Markets with Indirect Network Effects. - Jean-Pierre Dubé; Günter J. Hitsch; Pradeep K. Chintagunta (Mark. Sci., 2010)

Complementarities and the Demand for Home Broadband Internet Services. - Hongju Liu; Pradeep K. Chintagunta; Ting Zhu (Mark. Sci., 2010)

The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service. - Sungjoon Nam; Puneet Manchanda; Pradeep K. Chintagunta (Mark. Sci., 2010)

Investigating Consumer Purchase Behavior in Related Technology Product Categories. - S. Sriram 001; Pradeep K. Chintagunta; Manoj K. Agarwal (Mark. Sci., 2010)

Introduction to the Special Issue on Marketing Within the Enterprise and Beyond. - Pradeep K. Chintagunta; Preyas S. Desai (Manag. Sci., 2011)

Structural Workshop Paper - Discrete-Choice Models of Consumer Demand in Marketing. - Pradeep K. Chintagunta; Harikesh S. Nair (Mark. Sci., 2011)

Assessing the Effect of Marketing Investments in a Business Marketing Context. - V. Kumar; S. Sriram 001; Anita Luo; Pradeep K. Chintagunta (Mark. Sci., 2011)

Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice. - Pradeep K. Chintagunta; Junhong Chu; Javier Cebollada (Mark. Sci., 2012)

Blogs, Advertising, and Local-Market Movie Box Office Performance. - Shyam Gopinath; Pradeep K. Chintagunta; Sriram Venkataraman (Manag. Sci., 2013)

Editorial - Marketing Science: A Strategic Review. - Pradeep Chintagunta; Dominique M. Hanssens; John R. Hauser; Jagmohan Singh Raju; Kannan Srinivasan; Richard Staelin (Mark. Sci., 2013)

Service Quality Variability and Termination Behavior. - S. Sriram 001; Pradeep K. Chintagunta; Puneet Manchanda (Manag. Sci., 2015)

Editorial - Marketing Science and Big Data. - Pradeep Chintagunta; Dominique M. Hanssens; John R. Hauser (Mark. Sci., 2016)

Satisfaction Spillovers Across Categories. - Xiaojing Dong; Pradeep K. Chintagunta (Mark. Sci., 2016)

Impact of Competition on Product Decisions: Movie Choices of Exhibitors. - A. Yesim Orhun; Sriram Venkataraman; Pradeep K. Chintagunta (Mark. Sci., 2016)

Price Reactions to Rivals' Local Channel Exits. - O. Cem Ozturk; Sriram Venkataraman; Pradeep K. Chintagunta (Mark. Sci., 2016)

Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments. - Navdeep S. Sahni; Dan Zou; Pradeep K. Chintagunta (Manag. Sci., 2017)

Pharmaceutical Product Recalls: Category Effects and Competitor Response. - Ram Bala; Pradeep Bhardwaj; Pradeep K. Chintagunta (Mark. Sci., 2017)

Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry. - Elisabeth Honka; Pradeep Chintagunta (Mark. Sci., 2017)

Promotion Spillovers: Drug Detailing in Combination Therapy. - Hongju Liu; Qiang Liu; Pradeep K. Chintagunta (Mark. Sci., 2017)

Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior. - Hernán A. Bruno; Javier Cebollada; Pradeep K. Chintagunta (Mark. Sci., 2018)

Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry. - Pradeep K. Chintagunta; Marco Shaojun Qin; Maria Ana Vitorino (Mark. Sci., 2018)

Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway. - Federico Rossi 004; Pradeep K. Chintagunta (Mark. Sci., 2018)

Personalization in Email Marketing: The Role of Noninformative Advertising Content. - Navdeep S. Sahni; S. Christian Wheeler; Pradeep Chintagunta (Mark. Sci., 2018)

Search and Learning at a Daily Deals Website. - Mantian Mandy Hu; Chu (Ivy) Dang; Pradeep K. Chintagunta (Mark. Sci., 2019)

Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors. - O. Cem Ozturk; Pradeep K. Chintagunta; Sriram Venkataraman (Mark. Sci., 2019)

Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia. - André Bonfrer; Pradeep K. Chintagunta; John H. Roberts; David Corkindale (Mark. Sci., 2020)

Search Duration. - Raluca M. Ursu; Qingliang Wang; Pradeep K. Chintagunta (Mark. Sci., 2020)

What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales. - Ali Goli; Pradeep K. Chintagunta (Mark. Sci., 2021)

Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales. - Ali Goli; Simha Mummalaneni; Pradeep K. Chintagunta; Sanjay K. Dhar (Mark. Sci., 2022)

Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India. - Yewon Kim; Pradeep K. Chintagunta; Bhuvanesh Pareek (Mark. Sci., 2022)

Invited Commentary - "How Support for Black Lives Matter Impacts Consumer Responses on Social Media". - Jacquelyn S. Thomas; Pradeep K. Chintagunta (Mark. Sci., 2022)

Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets. - Federico Rossi 004; Pradeep K. Chintagunta (Mark. Sci., 2023)

Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions. - Cheng He 005; O. Cem Ozturk; Chris Gu; Pradeep K. Chintagunta (Manag. Sci., 2023)

Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales. - Stephen J. Anderson; Pradeep K. Chintagunta; Naufel J. Vilcassim (Mark. Sci., 2024)

Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors. - Frank Germann; Stephen J. Anderson; Pradeep K. Chintagunta; Naufel J. Vilcassim (Mark. Sci., 2024)

Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts. - Ali Goli; Simha Mummalaneni; Pradeep K. Chintagunta (Mark. Sci., 2024)

Frontiers: Inequalities in Dealers' Interest Rate Markups? A Gender- and Race-Based Analysis. - O. Cem Ozturk; Cheng He 005; Pradeep K. Chintagunta (Mark. Sci., 2024)

Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers? - Rupali Kaul; Stephen J. Anderson; Pradeep K. Chintagunta; Naufel J. Vilcassim (Mark. Sci., 2025)