Isotonic single-index model for high-dimensional database marketing. - Prasad A. Naik; Chih-Ling Tsai (Comput. Stat. Data Anal., 2004)

Building Brand Awareness in Dynamic Oligopoly Markets. - Prasad A. Naik; Ashutosh Prasad; Suresh P. Sethi (Manag. Sci., 2008)

BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models. - Sandy D. Jap; Prasad A. Naik (Mark. Sci., 2008)

Optimal Advertising When Envisioning a Product-Harm Crisis. - Olivier Rubel; Prasad A. Naik; Shuba Srinivasan (Mark. Sci., 2011)

Understanding the impact of churn in dynamic oligopoly markets. - Ashutosh Prasad; Suresh P. Sethi; Prasad A. Naik (Autom., 2012)

Understanding the Memory Effects in Pulsing Advertising. - Ashwin Aravindakshan; Prasad A. Naik (Oper. Res., 2015)

Robust Dynamic Estimation. - Olivier Rubel; Prasad A. Naik (Mark. Sci., 2017)