Future of Artificial Intelligence and Machine Learning in Marketing 4.0. - Rajeswari Sundararajan; Preetha Menon; Balaji Jayakrishnan (ICBDC, 2022)

Preferred Level of Servitization in Select Industrial Services. - V. T. Rakesh; Preetha Menon; Ramakrishnan Raman 001 (TDIT (3), 2022)

Understanding Cyberbullying as the Convergence of Offender Disposition and Crime Opportunity: A Configurational Approach. - Mohammad Alamgir Hossain; Mohammed Quaddus; Preetha Menon; Ilias O. Pappas (I3E, 2024)

Understanding the Influence of Social Media Affordances and Contagion on Brand Boycott: A Configurational Approach. - Mohammad Alamgir Hossain; Alvedi Sabani; Preetha Menon; Mohammed Quaddus (PACIS, 2025)