Consumer's expectations from mobile CRM services: a banking context. - Purnima S. Sangle; Preety Awasthi (Bus. Process. Manag. J., 2011)

Adoption of CRM technology in multichannel environment: a review (2006-2010). - Preety Awasthi; Purnima S. Sangle (Bus. Process. Manag. J., 2012)

The importance of value and context for mobile CRM services in banking. - Preety Awasthi; Purnima S. Sangle (Bus. Process. Manag. J., 2013)