Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach. - Ruturaj Baber; Prerana Baber; Sumit Narula (Int. J. Inf. Manag. Data Insights, 2024)

Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market. - Yogesh Upadhyay; Ruturaj Baber; Justin Paul; Prerana Baber; Lisa Cain (Electron. Commer. Res., 2024)