Dynamic Testing Resource Allocation of Modular Software System for SRGM Incorporating Testing Efficiency Using Differential Evolution. - Kuldeep Chaudhary; Prerna Manik; Shivani Bali (SocProS (1), 2011)

Differential Evolution Approach to Promotional Effort Allocation in Segmented Market for Multi-period Promotion Strategies in a Planning Horizon Incorporating Repeat Purchase. - Prerna Manik; Anshu Gupta; P. C. Jha 001 (SocProS (2), 2011)

Optimal Promotional Effort Control Policy for Segment Specific New Product Growth. - Prerna Manik; Kuldeep Chaudhary; Yogender Singh; P. C. Jha 001 (BIC-TA (2), 2012)

A Goal Programming Model for Advertisement Selection on Online News Media. - Prerna Manik; Anshu Gupta; P. C. Jha 001 (SocProS, 2012)

Dynamic promotional allocation for multi-products in segmented market under first and repeat purchase behaviour. - P. C. Jha 001; Prerna Manik; Anshu Gupta (Int. J. Adv. Intell. Paradigms, 2013)

Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase Behavior. - Prerna Manik; Anshu Gupta; P. C. Jha 001 (IGTR, 2015)

A Goal Programming Model for Selection and Scheduling of Advertisements on Online News Media. - Prerna Manik; Anshu Gupta; P. C. Jha 001; Kannan Govindan 002 (Asia Pac. J. Oper. Res., 2016)