Special Issue on Design and Development: Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers. - Preyas S. Desai; Sunder Kekre; Suresh Radhakrishnan; Kannan Srinivasan (Manag. Sci., 2001)

Research Note - The Role of Production Lead Time and Demand Uncertainty in Marketing Durable Goods. - Preyas S. Desai; Oded Koenigsberg; Devavrat Purohit (Manag. Sci., 2007)

"Call for Prices": Strategic Implications of Raising Consumers' Costs. - Preyas S. Desai; Anand Krishnamoorthy; Preethika Sainam (Mark. Sci., 2010)

Introduction to the Special Issue on Marketing Within the Enterprise and Beyond. - Pradeep K. Chintagunta; Preyas S. Desai (Manag. Sci., 2011)

Editorial - Marketing Science: Marketing and Science. - Preyas S. Desai (Mark. Sci., 2011)

Music Downloads and the Flip Side of Digital Rights Management. - Dinah A. Vernik; Devavrat Purohit; Preyas S. Desai (Mark. Sci., 2011)

Editorial - People of Marketing Science. - Preyas S. Desai (Mark. Sci., 2012)

Editorial - The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World. - Preyas S. Desai; David Bell; Gary L. Lilien; David Soberman (Mark. Sci., 2012)

Editorial - Marketing Science Replication and Disclosure Policy. - Preyas S. Desai (Mark. Sci., 2013)

Editorial - Acknowledging 2012 Marketing Science Contributors. - Preyas S. Desai (Mark. Sci., 2013)

Editorial - Acknowledging 2013 Marketing Science Contributions. - Preyas S. Desai (Mark. Sci., 2014)

Editorial - New Editorial Structure for Marketing Science. - Preyas S. Desai; Fred M. Feinberg; Ganesh Iyer; K. Sudhir; Russ Winer (Mark. Sci., 2014)

The Company That You Keep: When to Buy a Competitor's Keyword. - Preyas S. Desai; Woochoel Shin; Richard Staelin (Mark. Sci., 2014)

Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis. - Wilfred Amaldoss; Preyas S. Desai; Woochoel Shin (Manag. Sci., 2015)

Editorial - Acknowledging 2014 Marketing Science Contributions. - Preyas S. Desai (Mark. Sci., 2015)

The Strategic Role of Exchange Promotions. - Preyas S. Desai; Devavrat Purohit; Bo Zhou 013 (Mark. Sci., 2016)

Allowing Consumers to Bundle Themselves: The Profitability of Family Plans. - Preyas S. Desai; Devavrat Purohit; Bo Zhou 013 (Mark. Sci., 2018)

Editorial: Next Steps for Frontiers in Marketing Science. - Anocha Aribarg; Tat Y. Chan; Preyas S. Desai; Nitin Mehta; Upender Subramanian; Olivier Toubia; Kenneth C. Wilbur (Mark. Sci., 2022)

Getting a Break in Bargaining: An Upside of Time Delays. - Preyas S. Desai; Pranav Jindal (Mark. Sci., 2024)