The Role of Targeted Communication and Contagion in Product Adoption. - Puneet Manchanda; Ying Xie 003; Nara Youn (Mark. Sci., 2008)

Heterogeneous Learning and the Targeting of Marketing Communication for New Products. - Sridhar Narayanan; Puneet Manchanda (Mark. Sci., 2009)

The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service. - Sungjoon Nam; Puneet Manchanda; Pradeep K. Chintagunta (Mark. Sci., 2010)

The Impact of Smartphones, Barcode Scanning, and Location-based Services on Consumers' Search Behavior. - Stephan Daurer; Dominik Molitor; Martin Spann; Puneet Manchanda (ICIS, 2013)

Service Quality Variability and Termination Behavior. - S. Sriram 001; Pradeep K. Chintagunta; Puneet Manchanda (Manag. Sci., 2015)

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community. - Puneet Manchanda; Grant Packard; Adithya Pattabhiramaiah (Mark. Sci., 2015)

When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior. - Hee Mok Park; Puneet Manchanda (Mark. Sci., 2015)

Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms. - Junhong Chu; Puneet Manchanda (Mark. Sci., 2016)

Bingeability and Ad Tolerance: New Metrics for the Streaming Media Age. - Prashant Rajaram; Puneet Manchanda; Eric Schwartz (AAAI Workshops, 2018)

"Level Up": Leveraging Skill and Engagement to Maximize Player Game-Play in Online Video Games. - Yan Huang 009; Stefanus Jasin; Puneet Manchanda (Inf. Syst. Res., 2019)

Video Influencers: Unboxing the Mystique. - Prashant Rajaram; Puneet Manchanda (CoRR, 2020)

Introduction to the Special Issue on Marketing Science and Health. - Kusum L. Ailawadi; Tat Y. Chan; Puneet Manchanda; K. Sudhir (Mark. Sci., 2020)

"Let the Sunshine In": The Impact of Industry Payment Disclosure on Physician Prescription Behavior. - Tong Guo; Srinivasaraghavan Sriram; Puneet Manchanda (Mark. Sci., 2020)

The Role of "Live" in Livestreaming Markets: Evidence Using Orthogonal Random Forest. - Ziwei Cong; Jia Liu; Puneet Manchanda (CoRR, 2021)

Identification and Estimation of Endogenous Peer Effects Using Partial Network Data from Multiple Reference Groups. - Sadat Reza; Puneet Manchanda; Juin-Kuan Chong (Manag. Sci., 2021)

"Meet Me Halfway": The Costs and Benefits of Bargaining. - Xu Zhang 043; Puneet Manchanda; Junhong Chu (Mark. Sci., 2021)

Digitizing local search: An empirical analysis of mobile search behavior in offline shopping. - Dominik Molitor; Stephan Daurer; Martin Spann; Puneet Manchanda (Decis. Support Syst., 2023)

Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms? - Yu Song; Puneet Manchanda (Mark. Sci., 2025)