Negative Exclusion Filtering: Optimizing Ad Delivery Efficiency for Large-Scale Social Media Platforms. - Min Zhang; Ganlin Song; Fang Zhou; Dong Liang; Jianwei Xiao; Shengyu Huang; Lizhang Qin; Xi Yan; Rong Shi; Xiyuan Chen 006; Jing Xu 020; Zhaojun Zhang; et al. (SIGIR, 2025)