I Know Where You Are Coming From: On the Impact of Social Media Sources on AI Model Performance. - Qi Yang 005; Aleksandr Farseev; Andrey Filchenkov (CoRR, 2020)

Two-Faced Humans on Twitter and Facebook: Harvesting Social Multimedia for Human Personality Profiling. - Qi Yang 005; Aleksandr Farseev; Andrey Filchenkov (ICDAR@ICMR, 2021)

SoMin.ai: Personality-Driven Content Generation Platform. - Aleksandr Farseev; Qi Yang 005; Andrey Filchenkov; Kirill Lepikhin; Yu-Yi Chu-Farseeva; Daron-Benjamin Loo (WSDM, 2021)

Personality-Driven Social Multimedia Content Recommendation. - Qi Yang 005; Sergey I. Nikolenko; Alfred Huang; Aleksandr Farseev (ACM Multimedia, 2022)

Do we behave differently on Twitter and Facebook: Multi-view social network user personality profiling for content recommendation. - Qi Yang 005; Aleksandr Farseev; Sergey I. Nikolenko; Andrey Filchenkov (Frontiers Big Data, 2022)

Against Opacity: Explainable AI and Large Language Models for Effective Digital Advertising. - Qi Yang 005; Marlo Ongpin; Sergey I. Nikolenko; Alfred Huang; Aleksandr Farseev (ACM Multimedia, 2023)

SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta. - Alfred Huang; Qi Yang 005; Sergey I. Nikolenko; Marlo Ongpin; Ilia Gossoudarev; Ngoc Yen Duong; Kirill Lepikhin; Sergey Vishnyakov; Yu-Yi Chu-Farseeva; Aleksandr Farseev (WSDM, 2023)

"Just To See You Smile": SMILEY, a Voice-Guided GUY GAN. - Qi Yang 005; Christos Tzelepis; Sergey I. Nikolenko; Ioannis Patras; Aleksandr Farseev (WSDM, 2023)

SOMONITOR: Explainable Marketing Data Processing and Analysis with Large Language Models. - Qi Yang 005; Sergey I. Nikolenko; Marlo Ongpin; Ilia Gossoudarev; Yu-Yi Chu-Farseeva; Aleksandr Farseev (CoRR, 2024)

SOEX: Explainable AI for Competitor Communications Analytics. - Aleksandr Farseev; Sergey I. Nikolenko; Qi Yang 005; Kirill Lepikhin; Da-Min You; Yu-Yi Chu-Farseeva; Ilia Gossoudarev; Marlo Ongpin (WWW (Companion Volume), 2025)

Fusing Predictive and Large Language Models for Actionable Recommendations in Creative Marketing. - Qi Yang 005; Aleksandr Farseev; Marlo Ongpin; Alfred Huang; Yu-Yi Chu-Farseeva; Da-Min You; Kirill Lepikhin; Sergey I. Nikolenko (ACM Trans. Inf. Syst., 2025)