Will B2C e-commerce developed in one cultural environment be suitable for another culture: a cross-cultural study between amazon.co.uk (UK) and dangdang.com (China). - Qi-Ying Su; Carl Adams (ICEC, 2005)

Mobile Commerce Adoption: A Novel Buyer-User-Service Payer Metric. - Qi-Ying Su; Carl Adams (J. Electron. Commer. Organ., 2009)

Consumers' Attitudes Toward Mobile Commerce: A Model to Capture the Cultural and Environment Influences. - Qi-Ying Su; Carl Adams (Int. J. E Serv. Mob. Appl., 2010)