Dynamic pricing with reference price effect and price-matching policy in the presence of strategic consumers. - Nenggui Zhao; Qiang Wang 058; Ping Cao 001; Jie Wu 004 (J. Oper. Res. Soc., 2019)

Pricing decisions with reference price effect and risk preference customers. - Nenggui Zhao; Qiang Wang 058; Ping Cao 001; Jie Wu 004 (Int. Trans. Oper. Res., 2021)

The reference effect on a retailer's selling strategy with limited initial inventory level and strategic consumer behavior. - Nenggui Zhao; Qiang Wang 058; Jie Wu 004 (Comput. Ind. Eng., 2022)

Optimal pricing and ordering decisions with reference effect and quick replenishment policy. - Nenggui Zhao; Qiang Wang 058; Jie Wu 004 (Int. Trans. Oper. Res., 2022)

Optimal operational policies of a dual-channel supply chain considering return service. - Qiang Wang 058; Jie Wu 004; Nenggui Zhao (Math. Comput. Simul., 2022)

Price decisions with asymmetric reference effect and information sharing in dual-channel supply chains. - Nenggui Zhao; Qiang Wang 058; Jie Wu 004 (RAIRO Oper. Res., 2022)

Free Shipping or Not? Retail Platform Operations Considering Reference Effect and Loyal Consumers. - Qiang Wang 058; Xiang Ji 003; Nenggui Zhao; Jie Wu 004 (IEEE Trans. Engineering Management, 2024)