Exploring the Gamification Affordances in Online Shopping with the Heterogeneity Examination through REBUS-PLS. - Xiao-Yu Xu; Syed Muhammad Usman Tayyab; Qing-Dan Jia; Kuang Wu (J. Theor. Appl. Electron. Commer. Res., 2022)

The coping strategies in fitness apps: a three-stage analysis with findings from SEM and FsQCA. - Xiao-Yu Xu; Syed Muhammad Usman Tayyab; Qing-Dan Jia; Kuang Wu (Internet Res., 2024)

A new exploration of signaling theory in social commerce facilitated cross-border retailing: A four-stage approach. - Xiao-Yu Xu; Qing-Dan Jia (Inf. Manag., 2025)

A multi-model approach for the extension of the use and gratification theory in video game streaming. - Xiao-Yu Xu; Syed Muhammad Usman Tayyab; Qing-Dan Jia; Albert H. Huang (Inf. Technol. People, 2025)