Ad Text Optimization Using Interactive Evolutionary Computation Techniques. - Quetzali Madera; Mario García Valdez; Alejandra Mancilla (Recent Advances on Hybrid Approaches for Designing Intelligent Systems, 2014)

Fuzzy Logic for Improving Interactive Evolutionary Computation Techniques for Ad Text Optimization. - Quetzali Madera; Mario García Valdez; Oscar Castillo 001 (IWIFSGN@FQAS, 2015)

A Method Based on Interactive Evolutionary Computation for Increasing the Effectiveness of Advertisement Texts. - Quetzali Madera; Mario García Valdez; Oscar Castillo 001; Alejandra Mancilla (GECCO (Companion), 2015)

Bidding strategies based on type-1 and interval type-2 fuzzy inference systems for Google Adwords advertising campaigns. - Quetzali Madera; Oscar Castillo 001; Mario García Valdez; Alejandra Mancilla (IEEE Conf. on Intelligent Systems, 2016)

Interactive evolutionary computation with adaptive mutation for increasing the effectiveness of advertisement texts. - Quetzali Madera; Oscar Castillo 001; Mario García Valdez; Alejandra Mancilla (SSCI, 2016)

A method based on Interactive Evolutionary Computation and fuzzy logic for increasing the effectiveness of advertising campaigns. - Quetzali Madera; Oscar Castillo 001; Mario García Valdez; Alejandra Mancilla (Inf. Sci., 2017)

Bidding Strategies Based on Type-1 and Interval Type-2 Fuzzy Systems for Google AdWords Advertising Campaigns. - Quetzali Madera; Oscar Castillo 001; Mario García Valdez; Alejandra Mancilla (Nature-Inspired Design of Hybrid Intelligent Systems, 2017)