Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising. - Rabea Schrage; Marco Hubert; Marc Linzmajer (HICSS, 2019)

Price Personalisation Technology in Retail Stores: Examining the Role of Users' Trust. - Rabea Schrage; Peter Kenning; Daniel Guhl; Sebastian Gabel (ICIS, 2020)