Online targeted ads: Effects of persuasion knowledge, coping self-efficacy, and product involvement on privacy concerns and ad intrusiveness. - Rachel Esther Lim; Yoon Hi Sung; Ji Mi Hong (Telematics Informatics, 2023)

"You are a virtual influencer!": Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility. - Rachel Esther Lim; So Young Lee (Comput. Hum. Behav., 2023)

Branded virtual worlds in fashion gaming: Examining the role of brand narratives and social presence in consumer engagement. - Paola Martinez Romero; Rachel Esther Lim; Hyejune Park (Comput. Hum. Behav., 2025)