Social Network Loyalty: Evaluating the Role of attitude, Perceived Risk and Satisfaction. - Rafael Curras-Perez; Carla Ruiz-Mafé; Silvia Sanz-Blas (Online Inf. Rev., 2013)

Determinants of user behaviour and recommendation in social networks: An integrative approach from the uses and gratifications perspective. - Rafael Curras-Perez; Carla Ruiz-Mafé; Silvia Sanz-Blas (Ind. Manag. Data Syst., 2014)

Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study. - Enrique Bigné; Carla Ruiz-Mafé; Rafael Curras-Perez (Comput. Hum. Behav., 2024)

Understanding the Dynamics of Brand Love in the Automobile Industry. - Mohamad Hashem; Carla Ruiz; Rafael Curras-Perez (J. Theor. Appl. Electron. Commer. Res., 2024)