Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence. - Raghunath Singh Rao; Om Narasimhan; George John (Mark. Sci., 2009)

Conspicuous Consumption and Dynamic Pricing. - Raghunath Singh Rao; Richard Schaefer (Mark. Sci., 2013)

Choosing to Choose: The Effects of Decoys and Prior Choice on Deferral. - William M. Hedgcock; Raghunath Singh Rao; Haipeng (Allan) Chen (Manag. Sci., 2016)

Marketing Self-Improvement Programs for Self-Signaling Consumers. - Richard Schaefer; Raghunath Singh Rao; Vijay Mahajan (Mark. Sci., 2018)