Why Parrondo's paradox is irrelevant for utility theory, stock buying, and the emergence of life. - Raghuram Iyengar; Rajeev Kohli (Complex., 2003)

Network stability and Social Contagion on the Mobile Internet. - Sang Pil Han; Anindya Ghose; Raghuram Iyengar (ICIS, 2011)

Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models. - Christophe Van den Bulte; Raghuram Iyengar (Mark. Sci., 2011)

Opinion Leadership and Social Contagion in New Product Diffusion. - Raghuram Iyengar; Christophe Van den Bulte; Thomas W. Valente (Mark. Sci., 2011)

Rejoinder - Further Reflections on Studying Social Influence in New Product Diffusion. - Raghuram Iyengar; Christophe Van den Bulte; Thomas W. Valente (Mark. Sci., 2011)

The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services. - Raghuram Iyengar; Kamel Jedidi; Skander Essegaier; Peter J. Danaher (Mark. Sci., 2011)

A Conjoint Model of Quantity Discounts. - Raghuram Iyengar; Kamel Jedidi (Mark. Sci., 2012)

Toward Effective Social Contagion: A Micro Level Analysis of the Impact of Dyadic Network Relationship. - Jing Peng; Ashish Agarwal; Kartik Hosanagar; Raghuram Iyengar (ICIS, 2014)

Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs. - Arun Gopalakrishnan; Raghuram Iyengar; Robert J. Meyer (Mark. Sci., 2015)

Social Contagion in New Product Trial and Repeat. - Raghuram Iyengar; Christophe Van den Bulte; Jae Young Lee (Mark. Sci., 2015)

Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis - A Sparse Learning Approach. - Yupeng Chen; Raghuram Iyengar; Garud Iyengar (Mark. Sci., 2017)

A Flexible Demand Model for Complements Using Household Production Theory. - Ludovic Stourm; Raghuram Iyengar; Eric T. Bradlow (Mark. Sci., 2020)

Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights. - Mingyung Kim; Eric T. Bradlow; Raghuram Iyengar (Mark. Sci., 2022)