The Repetition-Break Plot Structure: A Tool for Persuasion. - Jeffrey Loewenstein; Rajagopal Raghunathan; Chip Heath (CogSci, 2011)

Information Valuation and Confirmation Bias in Virtual Communities: Evidence from Stock Message Boards. - JaeHong Park; Prabhudev Konana; Bin Gu 003; Alok Kumar 002; Rajagopal Raghunathan (Inf. Syst. Res., 2013)

Research Note - The Allure of Homophily in Social Media: Evidence from Investor Responses on Virtual Communities. - Bin Gu 003; Prabhudev Konana; Rajagopal Raghunathan; Hsuan-Wei Michelle Chen (Inf. Syst. Res., 2014)