Is Viral Marketing an effective and reliable method of advertising and branding? A perspective of Gen- Y of India. - Uditi Rawat; Rajiv Prasad (ICACCI, 2015)

Factors affecting the consumer preference of non-packaged non-branded rice in South India. - Rajiv Prasad; S. Umesh (ICACCI, 2016)

The impact of globalization on the perception of beauty among South Indian women. - Lakshmi Unnikrishnan; Rajiv Prasad (ICACCI, 2016)

A study to understand the impact of emotional intelligence on employees' team orientation and behaviour. - M. Manoj; Rajiv Prasad (ICACCI, 2017)

Self efficacy, perceived stress and happiness among students. - S. L. L. Naga Shilpa; Rajiv Prasad (ICACCI, 2017)

Narcissism, happiness and self actualization. - Sykam Vasudha; Rajiv Prasad (ICACCI, 2017)

Impact of CSR Activities on Shareholders' Wealth in Indian Companies. - Yokeshwar Iyanar; Rajiv Prasad (ICACCI, 2018)

Motivators, Hygiene Factors and Job Satisfaction of Employees in IT Sector in India. - Akhil Gokuldas Warrier; Rajiv Prasad (ICACCI, 2018)

Integrated Amrita Meditation (IAM®): Towards Sustainable Rehabilitation in Prisons Using Digital Mental Well-Being Intervention. - M. Bavani; J. Sophie von Lieres; Sundararaman Gopalan; Rajiv Prasad (GHTC, 2024)

Online Guided Integrated Amrita Meditation (IAM®) to Improve Mental Well-Being and Reduce Perceived Stress During COVID-19 in India. - M. Bavani; J. Sophie von Lieres; C. S. Sowndaram; Rajiv Prasad (GHTC, 2024)