Practice Prize Report - The Power of CLV: Managing Customer Lifetime Value at IBM. - V. Kumar; Rajkumar Venkatesan; Tim Bohling; Denise Beckmann (Mark. Sci., 2008)

Empirical Analysis of the Impact of Recommender Systems on Sales. - Bhavik Pathak; Robert S. Garfinkel; Ram D. Gopal; Rajkumar Venkatesan; Fang Yin (J. Manag. Inf. Syst., 2010)