The impact of hunger on food cue processing: An event-related brain potential study. - Jessica Stockburger; Ralf Schmälzle; Tobias Flaisch; Florian Bublatzky; Harald T. Schupp (NeuroImage, 2009)

Strong health messages increase audience brain coupling. - Martin A. Imhof; Ralf Schmälzle; Britta Renner; Harald T. Schupp (NeuroImage, 2020)

The Coupled Brains of Captivated Audiences. - Ralf Schmälzle; Clare Grall (J. Media Psychol. Theor. Methods Appl., 2020)

Artificial Intelligence for Health Message Generation: Theory, Method, and an Empirical Study Using Prompt Engineering. - Sue Lim; Ralf Schmälzle (CoRR, 2022)

The effect of source disclosure on evaluation of AI-generated messages: A two-part study. - Sue Lim; Ralf Schmälzle (CoRR, 2023)

Measuring the effects of co-location on emotion perception in shared virtual environments: An ecological perspective. - Gary Bente; Ralf Schmälzle; Nolan T. Jahn; Andrea Schaaf (Frontiers Virtual Real., 2023)

Media Neuroscience on a Shoestring: Examining Electrocortical Responses to Visual Stimuli Via Mobile EEG. - Nolan T. Jahn; Dar Meshi; Gary Bente; Ralf Schmälzle (J. Media Psychol. Theor. Methods Appl., 2023)

Artificial social influence via human-embodied AI agent interaction in immersive virtual reality (VR): Effects of similarity-matching during health conversations. - Sue Lim; Ralf Schmälzle; Gary Bente (CoRR, 2024)

Media Neuroscience on a Shoestring 2.0: Using AR and Mobile EEG Hyperscanning to Study Cooperation. - Jorge Peña 002; Richard Huskey; Xuanjun Gong; Michael W. Andrews; William D. Weisman; Rachael Kee; Valerie Klein; Sophia Sarieva; Raymond Kang; Ralf Schmälzle; Jeffrey T. Hancock (J. Media Psychol. Theor. Methods Appl., 2025)

Converging Crowds and Tied Twins: Audience Brain Responses to the Same Movie are Consistent Across Continents and Enhanced Among Twins. - Ralf Schmälzle; Sue Lim; Juncheng Wu; Subhalakshmi Bezbaruah; Syed Ali Hussain (J. Media Psychol. Theor. Methods Appl., 2025)

The Art of Audience Engagement: LLM-Based Thin-Slicing of Scientific Talks. - Ralf Schmälzle; Sue Lim; Yuetong Du; Gary Bente (CoRR, 2025)