Detailing vs. Direct-to-Consumer Advertising in the Prescription Pharmaceutical Industry. - Ram Bala; Pradeep Bhardwaj (Manag. Sci., 2010)

Competitive Behavior-Based Price Discrimination for Software Upgrades. - Amit Mehra; Ram Bala; Ramesh Sankaranarayanan (Inf. Syst. Res., 2012)

Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability. - Ram Bala; Pradeep Bhardwaj; Yuxin Chen 004 (Mark. Sci., 2013)

Pharmaceutical Product Recalls: Category Effects and Competitor Response. - Ram Bala; Pradeep Bhardwaj; Pradeep K. Chintagunta (Mark. Sci., 2017)

Differentiated or integrated: Capacity and service level choice for differentiated products. - Aditya Jain; Ram Bala (Eur. J. Oper. Res., 2018)

Life-Cycle Approach to Environmental Innovation: Cost Structure, Advertising, and Competition. - Arda Yenipazarli; Asoo J. Vakharia; Ram Bala (Decis. Sci., 2020)

Algorithmic matching of personal protective equipment donations with healthcare facilities during the COVID-19 pandemic. - Ram Bala; Charlotte Lee; Benjamin Pallant; Maahika Srinivasan; Daniel Lurie; Rohit Jacob; Neeraj Bhagchandani; Megan Ranney; Shuhan He (npj Digit. Medicine, 2021)

A Software Package and Data Set for the Personal Protective Equipment Matching Problem During COVID-19. - Michele Samorani; Ram Bala; Rohit Jacob; Shuhan He (INFORMS J. Comput., 2022)