Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets. - Karthik Sridhar; Ram Bezawada; Minakshi Trivedi (Mark. Sci., 2012)

The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation. - Rishika Rishika; Ashish Kumar; Ramkumar Janakiraman; Ram Bezawada (Inf. Syst. Res., 2013)

Aggregate Impact of Different Brand Development Strategies. - Vijay Ganesh Hariharan; Ram Bezawada; Debabrata Talukdar (Manag. Sci., 2015)