The blockbuster hypothesis: influencing the boundaries of knowledge. - Keith D. Brouthers; Ram Mudambi; David M. Reeb (Scientometrics, 2012)

When Worse Is Better: Strategic Choice of Vendors with Differentiated Capabilities in a Complex Cocreation Environment. - Shubham Gupta; Abhishek Roy 004; Subodha Kumar; Ram Mudambi (Manag. Sci., 2023)