Does gamified interaction build a strong consumer-brand connection? A study of mobile applications. - Deepak Sangroya; Rambalak Yadav; Yatish Joshi (Australas. J. Inf. Syst., 2021)

How Does Online Engagement Drive Consumers' Webrooming Intention?: A Moderated-Mediation Approach. - Amit Shankar; Rambalak Yadav; Manish Gupta; Charles Jebarajakirthy (J. Glob. Inf. Manag., 2021)

Understanding the factors influencing the continuous usage intention of healthcare apps: analysing the moderating impact of psychological distance and health consciousness. - Rambalak Yadav; Satakshi Chatterjee; Arunangshu Giri (Behav. Inf. Technol., 2025)

Why consumers turn negative about the brand: antecedents and consequences of negative consumer engagement in virtual communities. - Rambalak Yadav; Deepak Sangroya; Vijay Pereira (Inf. Syst. E Bus. Manag., 2025)