eWOM source credibility, perceived risk and food product customer's information adoption. - Safdar Hussain; Wasim Ahmed; Rana Muhammad Sohail Jafar; Ambar Rabnawaz; Yang Jianzhou (Comput. Hum. Behav., 2017)

A Comprehensive Evaluation: Water Cycle Algorithm and Its Applications. - Rana Muhammad Sohail Jafar; Shuang Geng; Wasim Ahmad; Safdar Hussain; Hong Wang 016 (BIC-TA (2), 2018)

Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications. - Safdar Hussain; Wang Guangju; Rana Muhammad Sohail Jafar; Zahida Ilyas; Ghulam Mustafa; Yang Jianzhou (Comput. Hum. Behav., 2018)

Social media usage and employee's job performance. - Rana Muhammad Sohail Jafar; Shuang Geng; Wasim Ahmad; Ben Niu 002; Felix T. S. Chan (Ind. Manag. Data Syst., 2019)

Revealing the Secrets of Metaverse Technology Adoption for Sustainable Performance via Dual-Stage SEM-ANN Analysis. - Rana Muhammad Sohail Jafar; Yanming Sun; Ben Niu; Safdar Hussain; Jianhua Zhu; Mingyun Gu; Ahmad Samed Al-Adwan; Yuqing Yang (Int. J. Hum. Comput. Interact., 2025)