Northern exposure: a field experiment measuring externalities between search advertisements. - David H. Reiley; Sai-Ming Li; Randall A. Lewis (EC, 2010)

Display advertising impact: search lift and social influence. - Panagiotis Papadimitriou 002; Hector Garcia-Molina; Prabhakar Krishnamurthy; Randall A. Lewis; David H. Reiley (KDD, 2011)

Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising. - Randall A. Lewis; Justin M. Rao; David H. Reiley (WWW, 2011)

Down-to-the-minute effects of super bowl advertising on online search behavior. - Randall A. Lewis; David H. Reiley (EC, 2013)

When Less Is More: Data and Power in Advertising Experiments. - Garrett A. Johnson; Randall A. Lewis; David H. Reiley (Mark. Sci., 2017)