Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? - Oliver J. Rutz; Michael Trusov; Randolph E. Bucklin (Mark. Sci., 2011)

Effects of Income Distribution Changes on Assortment Size in the Mainstream Grocery Channel. - Rafael Becerril-Arreola; Randolph E. Bucklin; Raphael Thomadsen (Manag. Sci., 2021)