Factors Affecting Intention to Use in Social Networking Sites: An Empirical Study on Thai Society. - Rath Jairak; Napath Sahakhunchai; Kallaya Jairak; Prasong Praneetpolgrang (IAIT, 2010)

A Practical Approach for Improving B2C e-Commerce Services with a Trust Capability Maturity Model. - Rath Jairak; Prasong Praneetpolgrang (Int. J. E Serv. Mob. Appl., 2013)

An Empirical Investigation into the Antecedents of Trust and Satisfaction in e-Commerce Services: Perspective of Thai Customers. - Rath Jairak; Prasong Praneetpolgrang; Nivet Chirawichitchai (Int. Arab. J. e Technol., 2015)