Classification and Prediction Based Data Mining algorithms to Predict Email Marketing Campaigns. - Redouan Abakouy; El Mokhtar En-Naimi; Anass El Haddadi (ICCWCS, 2017)

Data-driven marketing: how machine learning will improve decision-making for marketers. - Redouan Abakouy; El Mokhtar En-Naimi; Anass El Haddadi; Lotfi Elaachak (SCA, 2019)