Digital Retail Challenges within the EU: Fulfillment of Holistic Customer Journey Post GDPR. - Veronica L. Nabbosa; Rehan Iftikhar (ICEBT, 2019)

Omnichannel Value Chain: Mapping Digital Technologies for Channel Integration Activities. - Rehan Iftikhar; Zohreh Pourzolfaghar; Markus Helfert (ISD, 2019)

Social Media Big Data Analytics for Demand Forecasting: Development and Case Implementation of an Innovative Framework. - Rehan Iftikhar; Mohammad Saud Khan (J. Glob. Inf. Manag., 2020)

How can Older Adults Shop Online in the Future? Developing Design Principles for Virtual-Commerce Stores. - Rehan Iftikhar; Gültekin Cakir; Tabitha Wruck; Markus Helfert (ECIS, 2021)

Value Creation Analysis: Semiconductor Intellectual Property Business Models and Dynamic Capabilities. - Wei-Ting Chen; Mohammad Saud Khan; Rehan Iftikhar (IEEE Trans. Engineering Management, 2023)

Human-Agent Team Dynamics: A Review and Future Research Opportunities. - Rehan Iftikhar; Yi-Te Chiu; Mohammad Saud Khan; Catherine Barbara Caudwell (IEEE Trans. Engineering Management, 2024)