Analyse und Simulation des Kaufverhaltens auf Konsumgütermärkten: Konzeption eines modell- und wissensorientierten Systems zur Auswertung von Paneldaten. - Reinhold Decker (Lang, 1994)

Remarks on the behavioristic analysis of competitive reactions Bemerkungen zur behavioristischen Analyse von Wettbewerbsreaktionen. - Ralf Wagner 001; Reinhold Decker (OR Spectr., 2000)

Pattern Detection with Growing Neural Networks - An Application to Marketing and Library Data. - Reinhold Decker; Antonia Hermelbracht (OR, 2004)

Modeling SMEs' Choice of Foreign Market Entry: Joint Venture vs. Wholly Owned Venture. - Xuemin Zhao; Reinhold Decker (OR, 2004)

The Importance of E-Commerce in China and Russia - An Empirical Comparison. - Reinhold Decker; Antonia Hermelbracht; Frank Kroll (Data Analysis and Decision Support, 2005)

The Number of Clusters in Market Segmentation. - Ralf Wagner 001; Sören W. Scholz; Reinhold Decker (Data Analysis and Decision Support, 2005)

Classification in Marketing Research by Means of LEM2-generated Rules. - Reinhold Decker; Frank Kroll (GfKl, 2006)

Strategic planning and customer intelligence in academic libraries. - Reinhold Decker; Michael Höppner (Libr. Hi Tech, 2006)

AHP versus ACA - An Empirical Comparison. - Martin Meißner; Sören W. Scholz; Reinhold Decker (GfKl, 2007)

Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices. - Reinhold Decker; Martin Meißner; Sören W. Scholz (OR, 2007)

Unsupervised Topic Detection in document collections: an application in marketing and business journals. - Reinhold Decker; Sören W. Scholz (Int. J. Bus. Intell. Data Min., 2007)

Preference Analysis and Default Optimization in Web-based Product Configuration Systems. - Reinhold Decker; Sören W. Scholz (J. Theor. Appl. Electron. Commer. Res., 2009)

Special issue on data analysis and classification in marketing - preface by the guest editors. - Daniel Baier; Reinhold Decker (Adv. Data Anal. Classif., 2012)

From Web Analytics to Product Analytics: The Internet of Things as a New Data Source for Enterprise Information Systems. - Wilhelm Klat; Christian Stummer; Reinhold Decker (CONFENIS, 2016)

Management science in the era of smart consumer products: challenges and research perspectives. - Herbert Dawid; Reinhold Decker; Thomas Hermann 001; Hermann Jahnke; Wilhelm Klat; Rolf König; Christian Stummer (Central Eur. J. Oper. Res., 2017)

Platform Launch Strategies. - Christian Stummer; Dennis Kundisch; Reinhold Decker (Bus. Inf. Syst. Eng., 2018)

Balancing Plurality and Educational Essence: Higher Education Between Data-Competent Professionals and Data Self-Empowered Citizens. - Nils Hachmeister; Katharina Weiß; Juliane Theiß; Reinhold Decker (Data, 2021)

Can the GDPR Allay Privacy Concerns Towards Smart Products? The Effect of a Compliance Seal on Perceived Data Security, Trust, and Intention to Use. - Oliver Michler; Christian Stummer; Reinhold Decker (EGOVIS, 2022)

Data Science und Forschungsdaten als Treiber für wissenschaftliche Interdisziplinarität. - Katharina Weiß; Reinhold Decker (GI-Jahrestagung, 2023)