Modeling Viral Marketing Dynamics in Social Networks - Findings From Computational Experiments with Agent-Based Simulation Models. - Christian Hildebrand; Reto Hofstetter; Andreas Herrmann (ICIS, 2012)

Social Ties and User-Generated Content: Evidence from an Online Social Network. - Scott K. Shriver; Harikesh S. Nair; Reto Hofstetter (Manag. Sci., 2013)

Generative AI in Idea Development: The Role of Numeric and Visual Feedback. - Philipp Gordetzki; Ivo Blohm; Reto Hofstetter (ICIS, 2023)

Algorithms and dehumanization: a definition and avoidance model. - Mario D. Schultz; Melanie Clegg; Reto Hofstetter; Peter Seele (AI Soc., 2025)