Unveiling the influence of streamer characteristics on sales performance in live streaming commerce. - Xingpeng Xu; Qingfeng Zeng; Ri Na; Weiguo Fan (Electron. Commer. Res. Appl., 2025)

Unveiling the relationship between virtual streamer characteristics and consumer purchase intention in live streaming commerce: Insights from source credibility perspective. - Ri Na; Anan Hu; Qingfeng Zeng; Ruyi Ge; Ruohong Hao (Electron. Mark., 2025)