Chapter 13 Financial decision-making in markets and firms: A behavioral perspective. - Werner F. M. De Bondt; Richard H. Thaler (Finance, 1995)

Commentary - Mental Accounting and Consumer Choice: Anatomy of a Failure. - Richard H. Thaler (Mark. Sci., 2008)

Mental Accounting and Consumer Choice. - Richard H. Thaler (Mark. Sci., 2008)

Split or Steal? Cooperative Behavior When the Stakes Are Large. - Martijn J. van den Assem; Dennie van Dolder; Richard H. Thaler (Manag. Sci., 2012)

The Loser's Curse: Decision Making and Market Efficiency in the National Football League Draft. - Cade Massey; Richard H. Thaler (Manag. Sci., 2013)