Predicting B2B Customer Churn and Measuring the Impact of Machine Learning-Based Retention Strategies. - Victória Emanuela Alves Oliveira; Amanda Cristina da Costa Guimarães; Arthur Rodrigues Soares de Quadros; Reynold Navarro Mazo; Rickson Livio de Souza Gaspar; Alessandro Garcia Vieira; Wladmir Cardoso Brandão (ICEIS (1), 2025)